Own project · SaaS marketing site

Crewmark, a software site that sells by showing the product

Crewmark is a made-up dispatch app for HVAC, plumbing and electrical crews. The site skips stock photos and shows the product at work, down to the quote a customer signs.

Crewmark homepage — **Homepage** desktop, 1440 px

Working site

Both pages are live and responsive. The pricing toggle and the cost slider work. Open the site

Three decisions that shape it

Product

The UI is built, not screenshotted

The dispatch board, phone app and quote are coded in HTML. They stay sharp on any screen and can change with the product, without a new screenshot.

Audience

Written for the shop owner

Trade owners don't read "workflow automation." The copy talks about trucks, gate codes and the phone that rings at dinner.

Pricing

The first objection, answered

"Pay per tech, the office is free" sits in the headline, and a slider shows the monthly cost for your crew size before anyone has to ask.

Both pages on desktop

Tap a screen to see the full page.

Homepage — **Home** product board, tech app, texts, quotes

Pricing page — **Pricing** plans, cost slider, comparison, FAQ

On a phone

The board scrolls sideways, the way it would in an app.

Small details around the sign-up

Live cost sliderPick your crew size, see the monthly price

Office seats freeSaid in the headline, the plans and the FAQ

Proof in the productA paid invoice and an on-the-way text sit right in the hero

No-card trialRepeated under every call to action

Crewmark is a made-up brand we created for our portfolio. Name, identity, copy and site design by Leo Reed Studio.